A business or company which provides its services in a specific geographical area is called a Local business. The term Local business is also used to define a franchise in a particular region. If you are dealing within a local area, add WhatsApp o your online marketing toolset to boost your campaign performance and profits.
WhatsApp is a great tool to send massive text messages, video and audio clips without any cost. And it works with every smartphone platform such android, iOS, Windows, Symbian, and BlackBerry etc.
Local businesses can advertise their WhatsApp number and tell their audience that they can purchase via it. Share images of your products or services in a group of potential customers. Local marketers also send their geographical location to their customers, so that they can visit the store anytime.
Here are some reasons why you should include WhatsApp marketing in your advertising strategy –
Advertise your products:
WhatsApp is the new way to send SMS among your family and friends. But it is also work as crucial advertising tool. You can promote your products to a WhatsApp group or individual users. This marketing tool is the best way to establish one-to-one communication with your customers. There are less sending and receiving restrictions than with SMS and Emails.
But be aware, to not send messages to everybody and make sure you target those customers who are in your contact list because people hate messages from unknown numbers.
Low cost:
Local marketers and businesses can send text, images, audio and video messages free of cost. WhatsApp consumes internet data to send messages. For very first year, WhatsApp is completely free for Businesses, but after completion of the year, they need to pay an minimal annual subscription fee of $0.99 per year. So there are no hidden charges and it is much less costly than other online advertising channels.
Distinctive communication:
Most of people don’t like to communicate in a group, as they get notification when any of the group members sends a message. Butt still you can also use WhatsApp to send promotional messages, banners and videos personally. Personal messages will assist you to build and strong relationship with your customers.
Instant reply:
Local businesses and marketer can ask their customer to provide their feedback via WhatsApp messaging. Request them to send their queries via WhatsApp and reply to them as soon as possible. Resolving their issues regarding your product and services will build trust in your local area.